Welcome to the new LogicMaze monthly newsletter. In this edition:

Web Work

Upcoming Websites

Website Releases

Adventures in Marketing

What makes you different?

What makes your company unique, and different from others? Taking the time to learn what separates you from your competition will give you some great ideas on how to market your company appropriately. 

What makes LogicMaze different & unique from all those other Web Design firms?
Most web design firms offer a focus on the actual design and the users experience, while these are important pieces of creating a website, it's not all that is important.

Many businesses have their website design firm create their website, and then bring in a Search Engine Optimization (SEO) firm to come in and optimize the site for search engines. This process, can create MANY hurdles in optimizing the site for search engines. Often, the designer has to go back and change the site in order for the SEO team to effectively do their job.

Many things go into a Site Optimization project, and most website designers don't  have the knowledge  required to optimize a site. To have a web developer that can create a stimulating site for users while designing with SEO in mind is to have two important resources in one. All of the bells and whistles in the world don't amount to much if people aren't finding your site for relevant search terms.
 

For more from the LogicMaze team, be sure to check out our site or read our blogs: LogicMaze Blog and LogicMaze Fiction Blog.

The stuff of champions:

The hits just keep on coming. We have launched many new sites in the month of March, with great results.

Kansas State Fair (kansasstatefair.com) - We had the pleasure of redesigning the Kansas State Fair web site. The major goal was to make the site easier for them (State Fair employees) to update and maintain content on the site themselves without having to learn about web design. We created a custom back end for them for content management and organization. In addition to that, we made it look pretty cool.

Kansas Land (kansasland.org)- Kansas Land are members of the South Central Kansas MLS, Wichita Board of Realtors, and the National Association of Realtors that can handle all of your Realty needs with their Realty Services, Private Listings, Auctions, and Appraisal Services. All of that coupled with their combined 50 years of land sales experience make them the people to go to if you need help buying or selling land. Visit their site for more information, their listings or to contact them today.

Pampered Paws (hutchpaws.com)- Pampered Paws provides your dog with a friendly, social environment when you board with them. This Hutchinson owned and operated organization was formed, originally, out of the love for dogs, and evolved into the company that it is now. If you are looking for a place for dog boarding in Hutchinson, Kansas, Pampered Paws is sure to prove that they care as much about your furry friends as you do.

WP Lodge - (wplodge.com) Winter Park Lodge is located in a popular Colorado resort that is perfect for skiing and so much more. These first class accommodations let you stay in comfort as you take in scenic Winter Park and enjoy any of it's year-round activities. For more information on the lodge or to book a trip, visit their site.

12 Steps to a Better Ride (karenrussellsteps.com - 12 Steps to a Better Ride is a program that you can purchase to help you achieve peak performance in the equestrian field. It consists of a DVD, Book and Cue Card - all full of useful information to make you a better rider. Visit the site for a preview of the video and to purchase the product.

Acra Plant (acraplant.com) - Acra-Plant specializes in No-Till & Min-Till planting and drilling equipment, fertilizer application tools, and chisel plow tools. The site gives you an opportunity to view the entire catalogs online and take a look at their products.

Oklahoma Raindance (oklahomaraindance.com) - We've updated the Raindance site for this year's activities. In case you don't know, last year, the 2006 Raindance raised over $133,600 for victims of droughts and wildfires. They're aiming higher this year. Check out their site for a schedule of activities and performances.

Hillsboro Free Press (hillsborofreepress.com) - Hillsboro Free Press (HFP) is an online newspaper where the goal was to redesign the site and make it so that the people at HFP could add/manage content themselves. In addition to that you can receive breaking news via email, submit stories and print free classifieds.

Team Employment (team-employment.com) - Team Employment offers temporary, temporary to permanent, & direct placement employees and job opportunities for positions ranging from clerical to manual labor. Their efforts and screening processes help employers find qualified staff while helping job seekers find placement in a job for which they are most qualified. Take a look at their site for more information, a list of locations and to contact them.

Search Engine Optimization: n: Help Us Help Your Site Help You!
Written by: Mitchell H. 
Project Manager & SEO Nerd, Logicmaze Webdesign

The other day, Cody called me an “SEO nerd.” I took that as a compliment to be honest with you. Since I’ve started here, I’ve taken a great deal of interest in Search Engine Optimization, following the trends in it and learning all of the dos and don’ts. You would be surprised by how often the SEO game changes.

The staff at LogicMaze is more than happy to assist anybody interested in optimizing their site by every means that we know of within the boundaries of what is considered legitimate practice. You won’t see us building any “link farms” or adding your site to any shady directories. Messing around with things like that can work initially, and put you fairly high in the SERPs, (Search Engine Result Pages) but only for a while. Once you get caught by the Search Engines, you will notice a dramatic drop in the rankings from first page results to no page results.

Now, I’m going to tell you the real secret behind optimizing a site. It’s a little phrase that circulates around all of the SEO circles:
 Content is King.
As obvious and clear cut as that seems, let me elaborate on that a little. If you want to be at the top of the SERPs, you have to give millions of other people all over the Internet that are interested in your niche a reason to visit your site, come back and (best of all) link to your site. This is where you have to ask yourself what you can offer that sets you apart from the millions of other sites in the same field – whether it’s accurate, intelligent information or a deal that few others can beat.

Beyond that, you have to keep the content on your site fresh. If you put up a site that keeps the same information on it all of the time, and never changes, people may have reason to visit it and make reference to it once, but they will have no reason to come back. Your website is an amazing way to network to such an enormous amount of people; it would be a waste to not take a proactive approach to it. We’re more than happy to help and give you ideas, but the truth is that we don’t know what you do nearly as well as you do (unless you flip burgers for a living. If so, I should warn you that I’m tough to beat at that). Neither does the average guy who’s looking for what you have to offer. There’s no time like the present to sit down and brainstorm or schedule some time with us to brainstorm on ways to make your site notable among the millions of other sites in your niche.

Be creative and let us know if you’ve got any good ideas or hit us up and see if we can help you out. We do everything that we can around here to stay up on the trends and practices, and may have just the thing to help you make your site as useful to others as it needs to be to really stand out. Let’s not forget the opportunity to make some money.

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Our methods in Search Engine Optimization have proven effective on more than one occasion, and we continue to improve and learn new methods. Please give us a call if you're interested in having your site optimized to bring in more traffic. Logicmaze Phone Number: 620-860-4237